Aimer’s Online Evolution: From Bespoke UX to 181% Higher Conversions

Aimer, a fashion and apparel brand, had already built a solid reputation for its distinctive style and product range. Seeking to elevate its digital presence, Aimer collaborated with Verz Design to enhance its Shopify Plus platform. This strategic move aimed to overhaul the brand’s online experience by resolving key UI/UX challenges, streamlining operations, and driving stronger customer engagement and sales growth.

  • PLATFORM

    Shopify Plus

  • INDUSTRY

    Fashion & Apparel

  • Services

    UI/UX Design,
    Bespoke Development,
    Strategic Recommendations

Following a Shopify Plus optimisation, Aimer achieved:
  • 169% increase in GMV within 6 months
  • 181% boost in conversions
  • 404% surge in online store sessions within 6 months

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Challenges: Overcoming UX Roadblocks and Design Shortfalls

Aimer’s online operations, while already on the Shopify Plus platform, were hampered by critical challenges related to its user experience and design:

  • Suboptimal User Experience (UI/UX): The existing Shopify Plus store suffered from a poor user interface and user experience. This negatively impacted customer navigation, conversion rates, and overall satisfaction.
  • Usability Issues: Specific problems included an unfriendly navigation menu and an ineffective filter system, hindering customers’ ability to browse and find products efficiently.

Solutions: Verz Design’s Expertise in Action – Leveraging Shopify Plus

Aimer’s solution focused on optimising its existing Shopify Plus platform through a comprehensive design and development overhaul by Verz Design:

  • Shopify Plus Optimisation: Aimer leveraged its existing Shopify Plus platform and partnered with Verz Design to enhance its functionality and design.
  • Verz Design Partnership: Verz Design’s contributions included:
    • Custom Design and Development: Verz Design delivered custom design and development for key website pages, including the homepage, product page, collection page, about us page, and an event page.
    • User Experience (UX) and User Interface (UI) Enhancement: Verz Design focused on improving the site’s usability through a streamlined menu navigation structure and a more effective filter system.
    • Strategic Recommendations: Verz Design provided valuable suggestions, incorporating best practices from popular websites while ensuring the design aligned with Aimer’s brand identity, ultimately creating stakeholders offering design layout.

Results: Transforming Online Operations

Verz Design’s optimisation of the Shopify Plus store led to substantial positive outcomes:

  • Enhanced User Experience: Verz Design’s focus on UI/UX resulted in a more intuitive and engaging shopping experience, with improved navigation and filtering.
  • Streamlined Management: Optimising the existing Shopify Plus platform contributed to more efficient website management.
  • Operational Efficiency: The enhanced Shopify Plus admin dashboard streamlined daily tasks, increasing efficiency and productivity.
  • Sales Growth:
    • Total achieved lifetime sales of $4,118,593.17 from January 2020 to May 14, 2024.
    • A 169% increase in online GMV was recorded within 6 months.
    • Following the launch of the new theme on December 10, 2024, there was a significant sales increase compared to the period from August 10, 2024, to December 9, 2024.
  • Enhanced Customer Engagement:
    • A 181% increase in conversions was achieved
    • Online store sessions surged by 404% within six months.

Conclusion

Aimer’s success demonstrates the significant impact of optimising the user experience within the Shopify Plus platform. Verz Design’s expertise in refining the online store, focusing on usability, design, and brand alignment, has empowered Aimer to elevate its customer experience and engagement, and drive substantial business growth from its existing Shopify Plus investment.

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