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A landing page is created for marketing or advertising campaigns that redirect traffic from different sources. The purpose of doing this is to convert said traffic into leads: interested clients/customers. To simplify, it’s a page your visitors land on, through various methods like your ads, social media, email or any other source. With that, making sure your web design is efficient in optimizing your landing page is key to a successful business. That is why in this article we will discuss landing page tips to boost SEM lead conversions.

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Google is no stranger to the digital world, known commonly as one of the most popular search engines. Every second, there are over a million searches being done on Google, and the majority of the search results involve Google Ads. It’s an essential tool that can be an effective way of driving relevant and qualified traffic to your website. When used correctly, it will give your company a better chance of success. In this article, we will explore how your business can benefit from Google Ads.

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The internet is now one of the most widely-used platforms for businesses. With thousands of competitors, businesses might have a hard time finding a stable customer base on their own. This is where advertising comes in. Whether you need the boost from advertising or are looking for extra revenue from monetisation, you’ll definitely come across the Google Ads vs AdSense discussion in your Search Engine Marketing efforts.

Google Ads, formerly known as Google Adwords, is an online advertising platform that allows advertisers to display their products, services or videos to users on the internet. Think of it as the online equivalent to placing your advertisements on billboards so daily commuters can see what you have to offer.

Google AdSense on the other hand is an online tool that allows websites within the Google Network to display ads from other businesses, providing them with extra revenue for doing so. Whether you need the boost from advertising or are looking to generate revenue from having advertisements displayed on your site, you’ll definitely come across Google Ads and AdSense, especially in your Search Engine Marketing efforts. This article discusses the three things you’ll need to know about Google Ads vs AdSense.

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Google Ads Quality Score is Google’s way of rating the quality and relevance of your keywords and PPC ads. It is used to identify your cost per click (CPC) multiplied by your maximum bid to determine your rank in the ad auction process.

Your Quality Scores have a huge influence over the cost and effectiveness of your paid search campaigns. It is also closely tied to your PPC success, which is why it is important to have a solid understanding of it.

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It is estimated that Google display ads are served on over two million websites and apps, reaching over 90% of internet users. While the reach sounds amazing, the click-through rates on these websites are typically lower than the ones on the search network, meaning that Google display ads can rack up high costs if you’re not careful. Let’s take a deep dive into how you can set up an effective Google Display Network Advertising Campaign with the following.

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Previously, their design seemingly downplayed the source of their search results. Most users would just read an excerpt from the site instead of actually clicking the link to the website, thus reducing the number of visits a website should have been getting.

With this visual refresh, a user can now immediately identify the source of a search result making it easy to recognise if the content is legitimate and caters to their needs. By establishing the information coming from a reputable source, the user is further convinced and will more likely click on a result. In Google’s own words with the redesign:

“A website’s branding can be front and center, helping you better understand where the information is coming from and what pages have what you’re looking for.”

In addition to this, ads on Google Search are now placed on the first line of a card instead of being displayed with a green text. The Ad label on your card is shown more discreetly, making your Search Engine Marketing (SEM) practices much more effective.

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