When it comes to finding the right font that best reflects your brand, you have a lot of great choices. From Helvetica, Times New Roman, Georgia, and Bebas Neue, these fonts all give a unique look and feel that may suit your style. In this article, we will highlight subtle differences in each font that can significantly impact branding, and create unique logos that stand the test of time.

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With the many websites and businesses online, it gets harder and harder to stand out. Not to mention the pressure of having to immediately grab a customer’s attention and leave a good first impression. Needless to say, producing exciting and eye-catching content is more important now more than ever. And the first step is developing a notable and reliable Tone of Voice (TOV).

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This year has brought with it many challenges as a result of the Covid-19 pandemic. Small Medium Enterprises (SMEs) in particular, have had to rethink their business plan to stay nimble in light of the change in consumer behaviour during this uncertain time. The present circumstances have forced the hand for many businesses to embrace technology and adopt digital solutions. However, there remain business owners who do not believe in digital transformation. With the start of Phase 3 and relaxing of more Covid-19 measures, you may think this implies things will go back to what it once was before 2020, before this global pandemic. This is not the case and here are 3 key reasons why if you’re an SME, it’s time to jump on board the eCommerce train and go digital.

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People can now keep track of their favourite brands and products through their mobile devices. With almost everything being made accessible through these gadgets nowadays, generating URL/QR codes is an effective way to drive traffic and easily connect your target audience to your digital platforms.

We all know by now that websites are heavily dependent on search engines for visibility, and all websites aim to be on the first page of the search results. With URL/QR codes, you can bypass the search engines and leave your competitors behind by directing your customers straight to your website. All they have to do is scan the QR Code for less than a couple of seconds.

To help you make the most out of this powerful tool, we created a helpful marketing collaterals checklist where you can display your URL/QR codes to promote your website.

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We’ve said this already and we’ll say it again – logo is the face of your business. On contrary to what others say, it doesn’t solely represent you, but it plays a huge role in how customers perceive you as a brand; it gives them a first impression.

While it’s already stating the obvious to have a good design. logos need to be memorable too by making an impact. How do we do this? Through ample research and creative juices, you can incorporate branding into design. Needless to say, a fine-tuned logo design is a big bonus to web page design too.

This article is a compilation of unique sans serif fonts that can be used in logo designs. Sans Serif are fonts without tails at the end of each glyph. While serif fonts are seen as more traditional, sans serif is modern and fitting for today’s culture.

Even subtle edits in fonts can make a huge impact in branding, and unique typefaces, that if optimized well, can also do the same. If designed right, logos such as these samples can withstand the test of time.

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