In the rapidly evolving world of eCommerce, businesses are continually seeking innovative ways to connect with customers, drive engagement, and ultimately increase sales. While email and SMS marketing have long been central to digital strategies, the rise of messaging apps such as WhatsApp has created new opportunities for direct, personalised, and highly effective communication.

With over two billion users globally, WhatsApp has become one of the most influential customer touchpoints. Recognising this, Klaviyo has introduced WhatsApp into its suite of tools. By combining Klaviyo’s data-driven personalisation with WhatsApp’s high engagement rates, eCommerce brands now have a powerful new channel to grow revenue and strengthen customer loyalty.

Why WhatsApp Marketing Matters for eCommerce in 2025?

WhatsApp is the world’s most widely used messaging platform with unmatched open rates (often above 90%).
Customers prefer direct, two-way conversations instead of one-way promotional emails.
Rich features such as images, videos, and product carousels create an immersive shopping experience.
With in-app features like payments and product catalogs expanding, WhatsApp is evolving into a commerce-ready ecosystem.

For eCommerce brands, WhatsApp is no longer just a chat app it’s a revenue-driving channel.

Understanding Klaviyo’s WhatsApp Feature

Klaviyo’s WhatsApp integration is currently in paid private beta, with a wider release expected soon. Businesses can:

Join the waitlist to request early access.
Partner with a Klaviyo-certified agency for setup and optimisation.

Unlike standalone WhatsApp tools, Klaviyo integrates WhatsApp into its unified customer data platform, ensuring every message is backed by customer behaviour insights.

Key Functionalities and Benefits

Automated Two-Way Messaging: Beyond simple broadcasts, Klaviyo enables dynamic, interactive dialogues.
Omnichannel Integration: WhatsApp works in harmony with email, SMS, and push notifications for a seamless brand experience.
Data-Driven Personalisation: Messages are powered by Klaviyo’s advanced segmentation and analytics for maximum relevance.
AI-Powered Messaging: Klaviyo is introducing AI-driven optimisation, ensuring WhatsApp campaigns are delivered at the right time with the most relevant content for higher engagement.
Marketing Meets Service: Upcoming integrations with tools such as Gorgias will allow businesses to deliver instant, personalised customer support via WhatsApp.

Practical Use Cases

Lead generation with WhatsApp forms and keywords.
Personalised product recommendations via images and carousels.
Abandoned basket recovery using a high-visibility channel.
Post-purchase updates and customer service automation.

In short, Klaviyo elevates WhatsApp from a simple messaging app into a scalable growth engine for modern retailers.

Key Benefits of Klaviyo WhatsApp for eCommerce

The inclusion of WhatsApp within Klaviyo unlocks numerous advantages, helping online retailers improve engagement, boost conversions, and enhance customer lifetime value.

1. Stronger Engagement and Relationship Building
WhatsApp enables businesses to communicate more personally than email or SMS. With support for rich media such as images, videos, and (soon) product carousels, brands can deliver immersive shopping experiences. Real-time conversations help build trust and strengthen brand affinity, making customers feel valued.

2. Driving Conversions and Revenue Growth
WhatsApp’s open rates are among the highest of any channel, often exceeding 90%. This makes it ideal for abandoned basket recovery, welcome flows, and targeted promotions. By using Klaviyo’s segmentation tools, businesses can tailor offers precisely to customer interests, minimising fatigue and maximising sales.

3. Streamlined Operations and Support
With planned integrations, WhatsApp will also serve as a customer service hub. Automated replies, proactive order updates, and instant assistance reduce frustration and build trust, while freeing support staff to focus on complex issues.

This blend of marketing, sales, and service makes WhatsApp a central pillar of the customer experience.

Klaviyo WhatsApp vs. Competitors: Why It Stands Out

The WhatsApp marketing space is increasingly competitive, with platforms like BusinessChat and others promoting automation and high engagement rates. However, Klaviyo sets itself apart by offering a truly unified, omnichannel experience.

Key Differentiators

Unified Customer Profiles: Consolidates behaviour across email, SMS, website, and WhatsApp into one live profile.
Omnichannel Orchestration: Enables flows across all channels for a consistent, coordinated journey.
Advanced Automation: Campaigns powered by sophisticated data triggers for cart recovery, re-engagement, and loyalty.
Scalability: Klaviyo is designed to support both growing brands and large enterprises, with AI-driven channel affinity coming soon.

Whereas competitors may focus on single-channel solutions, Klaviyo’s ecosystem approach positions it as the superior long-term choice.

Optimising Your WhatsApp Marketing for SEO: Keywords and Strategy

To maximise visibility, businesses should align WhatsApp campaigns with SEO strategies. Incorporating keywords such as “Klaviyo WhatsApp integration” or “WhatsApp automation for eCommerce” across blogs, landing pages, and campaign content helps attract organic search traffic.

Rich media should be optimised with descriptive alt text, while content marketing (comparisons, guides, and case studies) can strengthen rankings. By linking WhatsApp campaigns with SEO, brands can achieve greater reach both inside and outside the platform.

Future of WhatsApp Marketing with Klaviyo

The next 2–3 years will see WhatsApp evolve into a commerce-first platform. Expected updates:

End-to-End Shopping Journeys: From product discovery → checkout → support, all inside WhatsApp.
In-App Payments & Catalogs: Making WhatsApp a direct revenue channel.
AI-Powered Recommendations: Smarter automation to drive upsells & loyalty.

How Verz Design Can Help You?

At Verz Design, we specialise in helping ambitious eCommerce brands unlock the power of Klaviyo and WhatsApp. From setting up integrations to crafting SEO-optimised campaigns, our team ensures your business achieves sustainable growth and measurable ROI.